For skip-trace, people-search & location-data shops

The background-check law wasn't the one to worry about. This one is.

A skip-tracing company just paid $116,490 for missing California's data broker registration and for asking too much just to process an opt-out. FCRA-regulated background screening is mostly carved out of this law. Skip-trace work that isn't, feeding process servers, real estate investors, or marketing lists, is squarely what it was written to reach.

  • $116,490 LocateSmarter's fine for a missed registration and an opt-out form regulators called too demanding CalPrivacy, Aug 11, 2026
  • $200/day What one ignored deletion request can cost, per person, with no grace period Civ. Code Section 1798.99.82(d)(1)
  • Nov 1, 2028 When the first independent audit report is due, covering records from today forward Draft CPPA audit regs, Article 5 (Aug 2026)

Short answer

Sometimes. Skip tracing done as FCRA-regulated background screening is carved out of California's data broker definition. Skip tracing sold to process servers, real estate investors, or marketing operations outside FCRA, about people the seller has no direct relationship with, is squarely inside it: California's Delete Act (Civ. Code Section 1798.99.80) defines a data broker as a business that knowingly sells personal information about consumers it has no direct relationship with. Whether that reaches a specific shop is a question for that shop's own counsel, not this page.

This just happened in your line of work

On August 11, 2026, California's privacy regulator, CalPrivacy, announced its first enforcement action ever to cite both the Delete Act and the CCPA together. The target was LocateSmarter, LLC, a skip-tracing and location-data company that sells batch skip-tracing products. The order breaks down into three pieces:

  • $30,600 for missing the January 31, 2026 deadline to register as a California data broker.
  • $79,890 for asking consumers for a full name, the last four digits of a Social Security number, and a mailing address just to submit an opt-out request. The regulator's own data-minimization rule, Civ. Code Section 1798.199.55, calls that too much to ask for a simple opt-out.
  • $6,000 to finally pay the registration fee it should have paid in January.

It's worth being precise about what this case is and isn't. It's the first action combining both laws. It is not, as of today, a fine for mishandling the recurring 45-day deletion cycle itself, and no such fine has ever been assessed against anyone. The registration-and-opt-out-form problems are what got LocateSmarter caught. We'd rather tell you that plainly than oversell it.

LocateSmarter isn't the first firm in this line of work to get hit. In February 2025, CalPrivacy forced Background Alert, a people-search site, to shut down entirely through 2028 or pay $50,000, over the same failure to register. Read the full enforcement record, including what a paper trail would have changed in each case.

Sources: CalPrivacy stipulated order, Aug 10, 2026 and CalPrivacy's announcement, Aug 11, 2026.

Does the Delete Act reach your shop?

Start with the carve-out, because it filters out a lot of skip-trace work fast. If what you do is FCRA-regulated consumer reporting, a permissible-purpose background check under the federal Fair Credit Reporting Act, that data is excluded from the Delete Act's data broker definition, to that extent. If your business runs entirely through FCRA, this law is mostly not aimed at you.

If it doesn't, keep reading. California's Delete Act (Civ. Code Section 1798.99.80) defines a data broker, broadly, as a business that knowingly sells personal information to third parties about consumers it has no direct relationship with, information it didn't collect from those people itself. That's the statute's language, not a diagnosis of your business. Only your counsel can tell you whether it fits.

In practice, the skip-trace work most exposed to that definition sits outside FCRA entirely: batch location and contact lookups sold to process servers, real estate wholesalers and investors, marketing operations, or non-FCRA collections support. That's the same category of business LocateSmarter and Background Alert were in.

One more thing worth knowing before you talk to your lawyer: a lot of skip-trace shops lean on the statute's fraud-prevention exemption to deny deletion requests, without ever writing down the reasoning anywhere. Exemptions are self-adjudicated, the statute lets a broker make that call, but they aren't self-documenting. California's draft audit rules (new Article 5, Sections 7630 to 7633, not yet adopted) would require the first independent audit report by November 1, 2028, covering everything from August 1, 2026 forward. An exemption claim with nothing behind it today is exactly the kind of record that reads badly in that audit.

Six questions, three minutes, and it runs entirely in your browser: take the self-test. Or skip straight to your lawyer; that's always the right call for an actual determination.

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Questions skip tracers actually ask

We do background checks under FCRA. Does any of this apply to us?

Mostly not. Data handled under the federal Fair Credit Reporting Act is carved out of California's data broker definition, to that extent. If FCRA-regulated consumer reporting is genuinely your whole business, this law isn't built to reach you. If you also run a skip-trace or lookup line that isn't FCRA work, that second line is worth a look, ideally with your own lawyer.

We skip-trace for process servers and real estate investors, not background screening. Are we a data broker?

That's a question for your counsel, not for this page or for us. What we can tell you is what the statute says: a data broker is a business that knowingly sells personal information about consumers it has no direct relationship with, information it didn't collect from them itself (Civ. Code Section 1798.99.80). Skip-trace and location data sold outside FCRA is the kind of work that definition was written to reach. Whether it reaches your shop specifically is your lawyer's call, and the free self-test can at least tell you what to ask them.

We already deny most deletion requests under the fraud-prevention exemption. Isn't that handled?

Maybe, if it's documented. Exemptions under the Delete Act are self-adjudicated, the statute lets a broker make the call, but the state's draft audit rules would require the first independent report by November 1, 2028, covering records back to August 1, 2026. An exemption claim with no written reasoning behind it is exactly what that audit reads. The fix isn't necessarily to grant more requests. It's having your lawyer approve a written exemption policy you can point to.

Nobody's been fined for missing a deletion cycle yet. Why worry?

True, so far. Every enforcement case to date, including LocateSmarter's, has been about registration or how a request was collected, not about a missed 45-day round. But the fine for an ignored deletion request is $200 per person per day with no grace period, and the audits that begin reading these records start in 2028. What you're weighing isn't a fine that's already happened. It's whether the records you're building right now hold up later.

What exactly happened with LocateSmarter?

On August 11, 2026, California's privacy regulator announced a $116,490 settlement against LocateSmarter, LLC, a skip-tracing and location-data company, the first action citing both the Delete Act and the CCPA together. $30,600 was for missing the January 31, 2026 registration deadline. $79,890 was for requiring a full name, the last four digits of a Social Security number, and a mailing address just to process an opt-out request. The rest was the registration fee itself. It's public record, not a claim about anyone else's business.

Cycle 2 lands mid-September, for shops that need to run it.

Twenty minutes, no pitch. We'll talk through whether the Delete Act reaches your kind of work, how your first round went if you've already registered, and whether a free tool is honestly all you need.

We're taking five founding clients at a locked rate. Five, because that's how many we can set up properly before the deadline.

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Not ready? Take the self-test, get the free checklist, or email hello@optoutready.com.